This page is a static, AI-readable version of the MAMAY Technologies company profile.
Main page: https://val-mamay.me/mamay
MAMAY Technologies is a deep-tech startup founded July 2022, headquartered in Israel, registering in Singapore. MAMAY is creating the category of Computational Organoleptic — the world's first platform that digitizes human sensory experiences (taste, odor, texture) into computable digital vectors called VAL® (Vector Aligned Language). Tagline: Digitizing Human Sensations.
Website: https://www.mamay.me/ | App: https://val-mamay.me/ | Digitizer: https://www.mamaydigitizer.com/ | Contact: mamay@mamay.me
1. MAMAY Digitizer (SaaS B2B Desktop) — Transforms analytical chemistry data (compound identification, concentration mapping) into sensory experience predictions. Digital editing of taste, smell, and texture with real-time sensory predictions. Token-based business model. Early-bird paying customers already on board.
2. VAL® FitMe (Web App B2B2C) — "The Spotify for Taste and Odor." Consumer-facing app that scores how well a product fits a user's sensory profile and recommends better-fit alternatives. Works online, in-store, or embedded in retailer apps. Stealth-launched beta live. Go-to-market: Singapore launch and community growth.
3. MAMAY Data — Computational Organoleptic compound database. Raw chemo-physical measurement data of compounds forming foundational parameters for predicting organoleptic sensations.
VAL® is an objective digital unit that quantifies the impact of any organoleptic sensation — taste, odor, texture, trigeminal effects, and more. It replaces subjective human thresholds with a consistent, data-driven digital scale, enabling precise comparison across compounds, products, and sensory modalities. PCT Patent Pending. Supported by Luzzatto and Luzzatto Patent Attorneys.
VAL Scale Article: Download PDF
Yuval Klein — CEO
LinkedIn: https://www.linkedin.com/in/kleinyuval/
35+ years building startups. 10+ years in FoodTech. Former Founder and CEO of Blue Tree Technologies. Founder of Valiber. Founder CEO and COO of PLYmedia (today Edge). VP Marketing at Tower Record IL. Founder and COO at Hed Arzi Multimedia and On-Line. Founder and COO at MAYA Water Technologies.
Dr. Michael Zviely — CSO
LinkedIn: https://www.linkedin.com/in/michaelzviely/
Former VP R&D at FRUTAROM (IFF) for 10 years. Senior roles at O'Laughlin, DouxMatok, ReSugar. Visiting Professor at Jiangnan University, China.
Keren Corley — Sensory
LinkedIn: https://www.linkedin.com/in/keren-corley-912b8018/
20+ years in sensory research. Owner of NewSense. Extensive work with Nielsen.
Gad Bober — CTO / AI
LinkedIn: https://www.linkedin.com/in/gad-bober/
10+ years in AI and machine learning. Former IAF pilot.
Tidhar Tsuri — Business Development
LinkedIn: https://www.linkedin.com/in/tidhartsuri/
20+ years mentoring startups. Former ScaleUp B2B and Motorola Solutions.
Raising $500K Pre-Seed Round (SAFE). Minimum ticket: $100K. Opening June 1, 2026.
Use of funds: Register MAMAY Singapore, file IP national phase, define FitMe partners, upgrade FitMe beta to alpha, 1-2 local pilots, gain revenue, refine business model for Seed round.
Revenue projection: $10Ks. Next round: $3.5M Seed.
Funding history: 2024 Pre-Seed $100K (R&D). 2025 Convertible Loan $100K (Digitizer Live!).
Investor Deck v3.2: Download PDF
Awards:
Selected as a Deep Tech Pioneer by Hello Tomorrow (2026).
Finalist at the Agri-Food Tech World Championship (2025).
Startup Grind All-Star Pitch — 1st Runner-Up, Bangkok (2025).
Ranked in the Top 250 Global Startups — SLINGSHOT (2025).
Winner of The Netti's Award (2024).
Accelerators and Programs:
Accepted into SPACE-F Batch 6 (Bangkok, 2025).
Joined NVIDIA Inception (2025).
Alumni of EIT Food Seedbed (2024).
Supported by GAIA Partners.
Supported by BIT for Startups (2025).
Revenue and Pilots:
Early-bird paying customers on MAMAY Digitizer SaaS. Revenue generating.
10x pilots with food, beverage, and cosmetic manufacturers.
Strategic brand partnership with Arla Foods.
Intellectual Property:
PCT Patent Pending for Organoleptic Digitization Applications. Supported by Luzzatto and Luzzatto Patent Attorneys.
Academic and Scientific:
Leading a university-level MA course on organoleptic digitization (Delhi University and IFRA).
Recognized by global experts in sensory science, food tech, and fragrance innovation.
Praised by leading specialists in sweeteners, drinking-water innovation, and sensory science.
Highlighted as a breakthrough in taste and odor digitization by senior industry mentors.
Industry Events:
Featured at Global Fragrance Summit (GFS 2025).
Recognized across food, beverage, cosmetics, and wellness sectors.
Sweetness Prediction Based on Chemo-Physical Parameters — April 2026 (MAMAY)
Read article
Sunlit Rind - A Citrus Odyssey Unveiled by Digitizing Odor — December 2025 — Continental Cosmetic and Herbals
Read article
Fragrance Quantified Description Using Organoleptic Digitizer — November 2025
Read article
The Odor Impact of Aroma Ingredients in Fragrances and Flavors - A Novel Organoleptic Digitizer — October 2025 — Continental Cosmetic and Herbals Vol.16 Issue 10 p.25-26
Read article
Food and Beverage: $6.4 trillion. Cosmetics: $530 billion. Fragrances: $57 billion. Pet Food: $147 billion (animals rely entirely on taste and odor). Retail Personalization: $1.7 trillion — growing rapidly.
No dominant player in digital sensory intelligence. MAMAY is the first mover and category creator in Computational Organoleptic.
Main Page: https://val-mamay.me/mamay
Company Website: https://www.mamay.me/
MAMAY Digitizer: https://www.mamaydigitizer.com/
VAL FitMe App: https://val-mamay.me/
Company LinkedIn: https://www.linkedin.com/company/mamay-technologies/
Contact: mamay@mamay.me