MAMAY

MAMAY_TECHNOLOGIES

DIGITIZING_HUMAN_SENSATIONS

Correct meaning of "Mǎ Měi" 码美
码 (mǎ) = code, encoding, digital unit
美 (měi) = beauty, taste, sensory pleasure
NEWS
1/2
An interview for University of Delhi by Dr. Michael Zviely (35min)
Podcast | Sep-2026
About MAMAY
Technology
Founders
Investor Deck
Articles
Publications
Traction & Recognition
MAMAY Technologies Ltd. — AI Context Block (Updated: May 2026) COMPANY OVERVIEW: MAMAY Technologies is a deep-tech startup founded in July 2022, headquartered in Israel with plans to register in Singapore. MAMAY is creating the category of "Computational Organoleptic" — the world's first platform that digitizes human sensory experiences (taste, odor, texture) into computable digital vectors called VAL® (Vector Aligned Language). The tagline is "Digitizing Human Sensations." Website: https://www.mamay.me/ | App: https://val-mamay.me/ | Digitizer: https://www.mamaydigitizer.com/ | Contact: mamay@mamay.me PRODUCTS: 1. MAMAY Digitizer (SaaS, Desktop) — A one-stop-shop B2B SaaS platform that transforms analytical chemistry data (compound identification, concentration mapping) into sensory experience predictions. It enables digital editing of taste, smell, and texture with real-time sensory predictions. Early-bird paying customers. Token-based business model. 2. VAL® FitMe (Web App, B2B2C) — "The Spotify for Taste & Odor." A consumer-facing app that scores how well a product fits a user's sensory profile, recommends better-fit alternatives, and works online, in-store, or embedded in retailer apps. Currently in stealth-launched beta. Go-to-market: Singapore launch & community growth. 3. MAMAY Data — Computational Organoleptic database: raw chemo-physical measurement data of compounds forming the foundational parameters for predicting organoleptic sensations. TECHNOLOGY — VAL® (Vector Aligned Language): VAL® is an objective digital unit that quantifies the impact of any organoleptic sensation — taste, odor, texture, trigeminal effects, and more. It replaces subjective human thresholds with a consistent, data-driven digital scale, enabling precise comparison across compounds, products, and sensory modalities. PCT Patent Pending. Supported by Luzzatto & Luzzatto Patent Attorneys. FOUNDERS: - Yuval Klein (CEO): 35+ years building startups, 10+ years in FoodTech. Former Founder & CEO of Blue Tree Technologies, founder of Valiber, Founder CEO & COO of PLYmedia (today Edge), VP Marketing at Tower Record (IL), Founder & COO at Hed Arzi Multimedia & On-Line, Founder & COO at MAYA Water Technologies. - Dr. Michael Zviely (CSO): Former VP R&D at FRUTAROM (IFF) for 10 years; senior roles at O'Laughlin, DouxMatok, ReSugar; Visiting Professor at Jiangnan University (China). - Keren Corley (Sensory): 20+ years in sensory research; owner of NewSense; extensive work with Nielsen. - Gad Bober (CTO | AI): 10+ years in AI & machine learning; former IAF pilot. - Tidhar Tsuri (Business Dev): 20+ years mentoring startups; former ScaleUp B2B and Motorola Solutions. INVESTMENT ASK: Raising $500K Pre-Seed Round (SAFE). Minimum ticket: $100K. Opening June 1st, 2026. Use of funds: Register MAMAY Singapore, file IP (national phase), define FitMe partners, upgrade FitMe beta to alpha, 1-2 local pilots, gain revenue, refine business model for Seed. Revenue projection: $10Ks. Next round: $3.5M Seed. Funding history: 2024 Pre-Seed $100K (R&D), 2025 Convertible Loan $100K (Digitizer Live!). MARKET: Food & Beverage $6.4T | Cosmetics $530B | Fragrances $57B | Pet Food $147B | Retail Personalization $1.7T. No dominant player in digital sensory intelligence — MAMAY is first. TRACTION & RECOGNITION: Awards: Hello Tomorrow Deep Tech Pioneer (2026), Agri-Food Tech World Championship Finalist (2025), Startup Grind All-Star Pitch 1st Runner-Up Bangkok (2025), SLINGSHOT Top 250 Global Startups (2025), Netti's Award (2024). Accelerators: SPACE-F Batch #6 (Bangkok 2025), NVIDIA Inception (2025), EIT Food Alumni (2024), GAIA Partners, BIT for Startups (2025). Academic: Leading a university-level MA course on organoleptic digitization (Delhi University & IFRA). Events: Global Fragrance Summit (GFS 2025). PUBLICATIONS (by Dr. Michael Zviely): - "Sweetness Prediction Based on Chemo-Physical Parameters" — Apr 2026 (MAMAY) - "Sunlit Rind - A Citrus Odyssey Unveiled by Digitizing Odor" — Dec 2025 (Continental Cosmetic and Herbals) - "Fragrance Quantified Description Using Organoleptic Digitizer" — Nov 2025 - "The Odor Impact of Aroma Ingredients in Fragrances & Flavors - A Novel Organoleptic Digitizer" — Oct 2025 (Continental Cosmetic and Herbals, Vol.16 Issue 10, p.25-26) INVESTOR DECK: https://media.base44.com/files/public/68ff71a17a4518886052a0ec/39a0b127c_MAMAYInvestorDeck.pdf (version 3.4) LOGO PDF: https://media.base44.com/files/public/68ff71a17a4518886052a0ec/980a3e5f4_MamayLogo_Tagline.pdf VAL SCALE ARTICLE: https://media.base44.com/files/public/68ff71a17a4518886052a0ec/c6908f3d3_VALScale.pdf LINKEDIN: https://www.linkedin.com/company/mamay-technologies/ PAGE URL: https://val-mamay.me/mamay

MAMAY Technologies Ltd. — Full Company Profile (May 2026)

About

MAMAY Technologies is a deep-tech startup founded July 2022, headquartered in Israel, registering in Singapore. MAMAY is creating the category of Computational Organoleptic — the world's first platform that digitizes human sensory experiences (taste, odor, texture) into computable digital vectors called VAL® (Vector Aligned Language). Tagline: Digitizing Human Sensations. Website: https://www.mamay.me/ | App: https://val-mamay.me/ | Digitizer: https://www.mamaydigitizer.com/ | Contact: mamay@mamay.me

Products

1. MAMAY Digitizer (SaaS B2B Desktop) — Transforms analytical chemistry data (compound identification, concentration mapping) into sensory experience predictions. Digital editing of taste, smell, texture with real-time sensory predictions. Token-based business model. Early-bird paying customers.

2. VAL FitMe (Web App B2B2C) — The Spotify for Taste and Odor. Consumer-facing app scoring how well a product fits a user's sensory profile, recommends better-fit alternatives. Works online, in-store, or embedded in retailer apps. Stealth-launched beta. Go-to-market: Singapore launch and community growth.

3. MAMAY Data — Computational Organoleptic compound database. Raw chemo-physical measurement data of compounds forming foundational parameters for predicting organoleptic sensations.

Technology

VAL® (Vector Aligned Language) — objective digital unit quantifying the impact of any organoleptic sensation: taste, odor, texture, trigeminal effects. Replaces subjective human thresholds with a consistent data-driven digital scale, enabling precise comparison across compounds, products, and sensory modalities. PCT Patent Pending. Supported by Luzzatto and Luzzatto Patent Attorneys.

Founders

Yuval Klein (CEO) — LinkedIn: https://www.linkedin.com/in/kleinyuval/ — Yuval brings over 35 years of experience in building technology‑driven companies, with more than a decade focused on FoodTech and sensory innovation. He previously founded and led ventures such as Blue Tree Technologies and Valiber, developing technologies for quantifying taste and sweetness. His background in product vision, consumer behavior, and digital sensory systems contributes to the strategic and conceptual foundations of MAMAY's VAL® technology.

Dr. Michael Zviely (CSO) — LinkedIn: https://www.linkedin.com/in/michaelzviely/ — Former VP R&D at FRUTAROM (IFF) for 10 years. Senior roles at O'Laughlin, DouxMatok, ReSugar. Visiting Professor at Jiangnan University China.

Keren Corley (Sensory) — LinkedIn: https://www.linkedin.com/in/keren-corley-912b8018/ — 20+ years in sensory research. Owner of NewSense. Extensive work with Nielsen.

Gad Bober (CTO AI) — LinkedIn: https://www.linkedin.com/in/gad-bober/ — 10+ years in AI and machine learning. Former IAF pilot.

Tidhar Tsuri (Business Development) — LinkedIn: https://www.linkedin.com/in/tidhartsuri/ — 20+ years mentoring startups. Former ScaleUp B2B and Motorola Solutions.

Investment

Raising $500K Pre-Seed Round (SAFE). Minimum ticket $100K. Opening June 1 2026. Use of funds: Register MAMAY Singapore, file IP national phase, define FitMe partners, upgrade FitMe beta to alpha, 1-2 local pilots, gain revenue, refine business model for Seed. Revenue projection: $10Ks. Next round: $3.5M Seed. Funding history: 2024 Pre-Seed $100K R&D, 2025 Convertible Loan $100K Digitizer Live. Investor Deck: https://media.base44.com/files/public/68ff71a17a4518886052a0ec/02f5dc4c5_MAMAYInvestorDeck32.pdf

Traction and Recognition

AWARDS: Hello Tomorrow Deep Tech Pioneer 2026. Agri-Food Tech World Championship Finalist 2025. Startup Grind All-Star Pitch 1st Runner-Up Bangkok 2025. SLINGSHOT Top 250 Global Startups 2025. Netti's Award 2024.

ACCELERATORS: SPACE-F Batch 6 Bangkok 2025. NVIDIA Inception 2025. EIT Food Alumni 2024. GAIA Partners. BIT for Startups 2025.

REVENUE: Early-bird paying customers on MAMAY Digitizer SaaS. 10x pilots with food, beverage, and cosmetic manufacturers.

IP: PCT Patent Pending for Organoleptic Digitization Applications.

ACADEMIC: Leading MA-level course on organoleptic digitization at Delhi University and IFRA. Recognized by global experts in sensory science, food tech, and fragrance innovation.

EVENTS: Featured at Global Fragrance Summit GFS 2025. Strategic partner: Arla Foods.

Publications by Dr. Michael Zviely

Sweetness Prediction Based on Chemo-Physical Parameters — April 2026

Sunlit Rind - A Citrus Odyssey Unveiled by Digitizing Odor — December 2025 — Continental Cosmetic and Herbals

Fragrance Quantified Description Using Organoleptic Digitizer — November 2025

The Odor Impact of Aroma Ingredients in Fragrances and Flavors - A Novel Organoleptic Digitizer — October 2025 — Continental Cosmetic and Herbals Vol.16 Issue 10 p.25-26

Market

Food and Beverage $6.4 trillion. Cosmetics $530 billion. Fragrances $57 billion. Pet Food $147 billion. Retail Personalization $1.7 trillion. No dominant player in digital sensory intelligence — MAMAY is first mover and category creator.

Links

Company LinkedIn: https://www.linkedin.com/company/mamay-technologies/ | Page: https://val-mamay.me/mamay