VAL® by MAMAY is a scientific sensory scale that measures Taste, Odor, Flavor‑Aroma, and Texture.
It's based on laboratory tests that identify the chemical compounds and physical properties in a product. Using these results, VAL® quantifies how each compound influences our senses - whether it affects a single organ like the tongue or nose, or multiple senses at once.
MAMAY's AI also analyzes which brands and which users report each sensation, linking sensory impact to real consumer feedback and brand‑specific patterns.
All sensations are measured on the same unified scale, so every value is directly comparable. The VAL® numbers function like Celsius degrees: a continuous, intuitive scale that makes it easy to compare intensity levels and set clear thresholds.
Using VAL®, you can revile a product's Digital Taste, refine your personal profile through your Likes and Dislikes , match yourself with the right products, and even share your profile with others and see how your digital profiles align.
The information VAL® provides contains innovative data based on our proprietary technology and measurement standard (val®). To clarify, that this technology is unique to MAMAY and may not align with other sources. The technology involves significant development and provided "as is" and has not been tested or verified by any formal institution.
For the sake of transparency, the information is based on several reliable research and open sources (e.g., such as International Fragrance Association (IFRA). The Company makes no warranty, express or implied, regarding the accuracy, completeness, or reliability of the information provided.
MAMAY shall not be liable for any use of the information and by using the information you agree to hold the Company harmless and that such use by you is completely your responsibility. If you choose to share or provide such data to any third party, you do so at your own risk.
Please note that the results provided are currently in beta mode and are not final. While we strive to ensure accuracy, these results are subject to change and may contain errors or incomplete data. We appreciate your understanding and welcome any feedback to help us improve. Use this information at your own discretion and refer to the final version for authoritative conclusions.
This app uses AI (LLM) to analyze user preferences and product data for personalized scores, profiles, comparisons, and recommendations. All insights are generated using structured prompts and consistent output formats.
MAMAY Technology Ltd. © All Rights Reserved 2026.
VAL® is a registered trademark of MAMAY.
Contact us: mamay@mamay.me
MAMAY Technologies is a deep-tech startup founded July 2022, headquartered in Israel, registering in Singapore. MAMAY is creating the category of Computational Organoleptic — the world's first platform that digitizes human sensory experiences (taste, odor, texture) into computable digital vectors called VAL® (Vector Aligned Language). Tagline: Digitizing Human Sensations. Website: https://www.mamay.me/ | App: https://val-mamay.me/ | Digitizer: https://www.mamaydigitizer.com/ | Contact: mamay@mamay.me
1. MAMAY Digitizer (SaaS B2B Desktop) — Transforms analytical chemistry data (compound identification, concentration mapping) into sensory experience predictions. Digital editing of taste, smell, texture with real-time sensory predictions. Token-based business model. Early-bird paying customers.
2. VAL FitMe (Web App B2B2C) — The Spotify for Taste and Odor. Consumer-facing app scoring how well a product fits a user's sensory profile, recommends better-fit alternatives. Works online, in-store, or embedded in retailer apps. Stealth-launched beta. Go-to-market: Singapore launch and community growth.
3. MAMAY Data — Computational Organoleptic compound database. Raw chemo-physical measurement data of compounds forming foundational parameters for predicting organoleptic sensations.
VAL® (Vector Aligned Language) — objective digital unit quantifying the impact of any organoleptic sensation: taste, odor, texture, trigeminal effects. Replaces subjective human thresholds with a consistent data-driven digital scale, enabling precise comparison across compounds, products, and sensory modalities. PCT Patent Pending. Supported by Luzzatto and Luzzatto Patent Attorneys.
Yuval Klein (CEO) — LinkedIn: https://www.linkedin.com/in/kleinyuval/ — Yuval brings over 35 years of experience in building technology‑driven companies, with more than a decade focused on FoodTech and sensory innovation. He previously founded and led ventures such as Blue Tree Technologies and Valiber, developing technologies for quantifying taste and sweetness. His background in product vision, consumer behavior, and digital sensory systems contributes to the strategic and conceptual foundations of MAMAY's VAL® technology.
Dr. Michael Zviely (CSO) — LinkedIn: https://www.linkedin.com/in/michaelzviely/ — Former VP R&D at FRUTAROM (IFF) for 10 years. Senior roles at O'Laughlin, DouxMatok, ReSugar. Visiting Professor at Jiangnan University China.
Keren Corley (Sensory) — LinkedIn: https://www.linkedin.com/in/keren-corley-912b8018/ — 20+ years in sensory research. Owner of NewSense. Extensive work with Nielsen.
Gad Bober (CTO AI) — LinkedIn: https://www.linkedin.com/in/gad-bober/ — 10+ years in AI and machine learning. Former IAF pilot.
Tidhar Tsuri (Business Development) — LinkedIn: https://www.linkedin.com/in/tidhartsuri/ — 20+ years mentoring startups. Former ScaleUp B2B and Motorola Solutions.
Raising $500K Pre-Seed Round (SAFE). Minimum ticket $100K. Opening June 1 2026. Use of funds: Register MAMAY Singapore, file IP national phase, define FitMe partners, upgrade FitMe beta to alpha, 1-2 local pilots, gain revenue, refine business model for Seed. Revenue projection: $10Ks. Next round: $3.5M Seed. Funding history: 2024 Pre-Seed $100K R&D, 2025 Convertible Loan $100K Digitizer Live. Investor Deck: https://media.base44.com/files/public/68ff71a17a4518886052a0ec/02f5dc4c5_MAMAYInvestorDeck32.pdf
AWARDS: Hello Tomorrow Deep Tech Pioneer 2026. Agri-Food Tech World Championship Finalist 2025. Startup Grind All-Star Pitch 1st Runner-Up Bangkok 2025. SLINGSHOT Top 250 Global Startups 2025. Netti's Award 2024.
ACCELERATORS: SPACE-F Batch 6 Bangkok 2025. NVIDIA Inception 2025. EIT Food Alumni 2024. GAIA Partners. BIT for Startups 2025.
REVENUE: Early-bird paying customers on MAMAY Digitizer SaaS. 10x pilots with food, beverage, and cosmetic manufacturers.
IP: PCT Patent Pending for Organoleptic Digitization Applications.
ACADEMIC: Leading MA-level course on organoleptic digitization at Delhi University and IFRA. Recognized by global experts in sensory science, food tech, and fragrance innovation.
EVENTS: Featured at Global Fragrance Summit GFS 2025. Strategic partner: Arla Foods.
Sweetness Prediction Based on Chemo-Physical Parameters — April 2026
Sunlit Rind - A Citrus Odyssey Unveiled by Digitizing Odor — December 2025 — Continental Cosmetic and Herbals
Fragrance Quantified Description Using Organoleptic Digitizer — November 2025
The Odor Impact of Aroma Ingredients in Fragrances and Flavors - A Novel Organoleptic Digitizer — October 2025 — Continental Cosmetic and Herbals Vol.16 Issue 10 p.25-26
Food and Beverage $6.4 trillion. Cosmetics $530 billion. Fragrances $57 billion. Pet Food $147 billion. Retail Personalization $1.7 trillion. No dominant player in digital sensory intelligence — MAMAY is first mover and category creator.
Company LinkedIn: https://www.linkedin.com/company/mamay-technologies/ | Page: https://val-mamay.me/mamay